Four Corners program promo claims pollies have taken the crackers…


Four Corners are promoting a report Punch Drunk by Janine Cohen and Karen Michelmore to be broadcast ABC1 Monday 25/02/2013 at 8.30 pm and repeated Tuesday 26th at 11.35 pm on ABC 1. Also on Saturdays at 8.00pm on News24.

From the promo:

“We are not facing a crisis, we’re in a crisis. It’s occurring right now.”

Read the statistics and it’s hard to argue with these dire warnings. The latest figures show that each year as many as 70,000 people are involved in alcohol-related assaults. In all, it is estimated that alcohol-related violence costs the community $187 million each year. Four Corners also reveals there’s a growing body of evidence that shows a link between binge drinking and brain damage. As one expert explained:

“You will face assault, you will assault, you will have falls. You will find yourself with a brain injury as a result of the long-term use of alcohol.”

While the overall incidence of alcohol-related violent crime varies in each state in Australia, one thing is clear: the violence associated with alcohol abuse is getting more extreme. Indeed one key judicial figure has taken the unusual step of opening his court to the cameras and telling Four Corners:

“One day someone is going to sit down and weigh up the benefit in terms of taxes to government from the sale of alcohol, against the detriment or the cost to governments of servicing the consequences of violence.”

The reporter’s pose: “Why is Government backing away from a fight with the Alcohol Industry?”

Expert answers: “They’ve donated quite large amounts of money to political parties – on both sides.”

That sounds plausible! This should be an interesting show.

Telegraph’s Tim Blair floats Pedestrian 08 Policy on line


And unfortunately doesn’t go into any detail about the four key components of the policy:

  1. All venues to have available, near blood test quality, audio visually capable, BAC Testing Machines for self testing by alcohol users.
  2. A simple, easy to understand limit on where “Responsible Drinking” ends, put into law.
  3. 80% of the program budget spent on educating users about staying under Point 08, and the risks of binge drinking.
  4. 20% of the program budget spent on targeted, on street, pedestrian RBT.

No information given letting readers know that only campaigns with a hard legal edge work! (WHO)

No information about the failure of RSA nor the litany of tragic outcomes from this failure of government policy.

No information about how P-RBT could routinely detect and divert, underage alcohol users, goon baggers – nor how it would clean up Kings Cross, other Sydney and NSW trouble spots, including public transport.

It’s not serious is it? Just an absence of facts about a deadly serious subject.

Meanwhile, Healthland reports this finding:

Exposure to alcohol in utero leads to fetal alcohol spectrum disorders in about 40,000 newborns every year in the U.S.


For every one additional drink the mothers consumed between their 43rd and 84th days of pregnancy, their babies had a 16% greater chance of being born smaller than average, which may put them at greater risk for mental and physical problems. Their infants were also more likely to have birth defects, such as a 25% higher risk of a smooth ridge linking the nose and upper lip, a 12% increased risk of an abnormally small head and a 22% greater chance of unusually thin upper lips.

Which would undoubtedly be of great concern to some challenged individuals at this blog

US Navy – Have the guts to do what’s required to succeed. What’s wrong with us?


As part of their duties, the US Navy and US Marines Senior Officers regularly put those under their command in harms way. They do this as a matter of routine.

Yet they routinely minimize risk – where they see it – and can do something about it!

In short they value life! Can we say the same Australia’s Civilian “Commanders” in jurisdictions such as the city councils of Australia’s Capital Cities and Australia’s State Government Premiers?

Can we say the same for the Governments of the UK and others?

Can we say the same for the leadership of Australia’s Defence Force (ADF)?

USS Virginia

US Nuke Subs have Missiles, Super Computers, Torpedoes and now Breathalyzers!

The US Navy and Marines have evaluated various solutions and found what we discovered decades ago. The most effective behaviour changing process you can invent to beat the scourge of binge drinking-alcohol fueled violence and pedestrian deaths is via Random Breath Testing (BAC Testing).

From the online edition of the Wall Street Journal, first printed on 6th March,  2012, headed Navy, Marines to Start Random Alcohol Tests, by Nathan Hodge, I present these quotes:

The Navy and Marines said Monday they plan to introduce random breath tests of personnel on duty as part of a broader health-and-safety push…


The U.S. military already randomly tests members of all branches for illegal drug use. But resorting to breath tests—which detect blood alcohol levels from a breath sample—represents a first for military personnel.


Some Navy crew members, for instance, will have to take a breath test when reporting aboard a ship for duty and other sailors will be subjected to random inspections.

And as part of their prior testing of RBT methods:

The Navy’s submarine fleet in the Pacific has already experimented with a pilot breath-test program that began in 2009. Officials say that program led to a 45% decrease in alcohol-related incidents, such as arrests for driving [cars!] under the influence.

US Nuke Sub Torpedo Room

US Nuclear Submarine Torpedo Room. Every finger on every button belongs to a sober, drug free serviceman or woman.

We have no immediate feedback on how many Submarine to Submarine collisions were avoided…

Note, in Australia we have a long history of proving the targeted effectiveness of RBT via our motorist targeted Point 05 Campaign which has saved hundreds of lives in the process.

Confusingly, a recent Defense Force Inquiry found that

alcohol use is common among ADF personnel and … there is also a high prevalence of drinking at hazardous levels. …this situation has existed in the ADF for a
considerable time, despite some commendable efforts to comprehensively address it over the years.”

Comment: Commendable Efforts don’t cut it. People, including civilians are regularly dying whilst these “Commendable Efforters” fail to hit a cultural change target.
(Just ask family and friends of victims of HMAS Cerberus – a major cultural trend setter training base in Victoria, Australia.

26.4% of ADF members report consuming alcohol at hazardous or harmful
levels. …risky drinking in the ADF is an important contributor to
alcohol related harm

Comment, a quick read proves where the major attention of the defence force chiefs will be drawn:

…an analysis of the volume of negative television, radio and press
coverage of the ADF and its personnel in relation to alcohol found that in 2010–2011 there
were 2,666 such reports, which reached a cumulative potential audience of 81,159,239 and
had an advertising space rate of $4,445,812. This was a 347% increase from 2009–2010

And paid spin doctors, get typing on your response to a likely Tender:

Any explicit communication strategy can be readily undermined by adverse counter messages
and in this context the Panel advises the ADF to develop an organisation-wide policy on
alcohol industry sponsorship and promotion of ADF people, units, and events that has a
specific intent of reducing alcohol related harm

Comment: ADF personel could use their common sense, review what The US Navy submariners have found, and do what they do, and add more measures.
(ADF: No charge for that advice…)

Meanwhile, in a tale of how hard it is to put across a message of so-called “safe” alcohol consumption,  Australia’s National Health and Medical Research Council’s new guidelines are known by only 5% of respondents (source: research conducted by the Centre for Alcohol Policy Research)

Read more at The Sydney Morning Herald.
Note that the “safe” is a relative term. The World Health Organisation long ago found there was no known safe level of drinking.
(Remember that alcohol is toxic, carcinogenic, teratogenic and addictive. It cannot ever be absolutely safe for all users at any recommended level.)

Study author Michael Livingston should consider the idea of adapting Australia’s National Health and Medical Research Council (NHMRC) findings and translate the size and type of drink recommendations to BAC Levels – Over Time.

The Pedestrian 08 policy includes the mandatory installation of BAC Testing machines (breathalysers), at a set ratio to the number of clients in the venue, so that any alcohol user will have immediate access to a testing machine. Saving yet more motorists from unintentional drunk driving (BAC 0.05) and for “drink-walking” (BAC 0.08). Providing an extra lines of defense for motorists via self-initiated, in venue BAC testing; Police initiated Pedestrian RBT (P-RBT) – picking up those who, with an affected judgement, intend to drive; as well as picking up those offending against new P-RBT limits.

It would be a minor matter of programming to enable the user’s test sample and time entered to give the user instant feedback on how the users current BAC Level fits into the NHMRC guidelines – via the audio-visual capabilities of BAC Testing machines.

An example expression given in both written (Multi-languages) and with an accompanying spoken word may include: “You have a BAC of naught point O 8. You are over this jurisdictions Pedestrian BAC limit. For your own safety and to avoid being fined, please remain in your licensed Liquor Venue for at least another 20 mins. Let your friendly bar staff know. Please re-check your BAC level prior to leaving. Your BAC level indicates an intake well in excess of National Health and Medical Research Council guidelines. Try and avoid any more alcohol intake for 2-3 days. [a short blurb to state the modified, BAC/Time variant of NHMRC guidelines to follow].”*

* It would be good to get feedback on this idea. It gives you an idea of the potential for in venue BAC testing, how a stated BAC law will provoke (in fact guarantee) a general user awareness of their BAC level at all times whilst engaged in use of alcohol. The same Breathalysers / Breathalyzers can serve an educative role for broad liquor consumption guidelines and give specific feedback on where the user’s breath test fit’s them into the practice of the same guidelines.

Alcohol kills a jumbo load of people every 17 days – new report from UK


The UK’s alcohol epidemic continues – unchecked and untempered by political parties only too keen to take the money and exercise a preference for profit over life.

A harsh assessment? Read this link from the UK’s Independent Scientific Committee on Drugs, who, unlike DrinkWatch and DrinkWise are not funded by Big Liquor.

Reducing Alcohol Harm

Download report directly from: British Liver Trust.

Would a jumbo crashing every 17 days get the media to warn about the clear health risks of flying in jumbos? Probably.

Would a jumbo load of Big Liquor Fatalities every 17 days motivate the media to warn about the clear and often mortal risks of binge drinking? Absolutely not.

This failure to report and educate is a key factor added to the circumstances that create a jumbo load of victims every 17 days. Victims of accidents, illnesses, murders and assaults, along with results forthcoming from the consumption of a toxic, carcinogenic, teratogenic (Birth Defects) and addictive drug.

Mandating the provision of Audio Visual equipped, near blood test quality, BAC testing machines, in all liquor outlets, would go a long way to educating users at the critical point of sale.

Being motivated to use the BAC Testing Machines via the setting of a sensible, maximum BAC limit for pedestrian and public transport commuters will stimulate the uptake of key learnings about the toxic, carcinogenic, teratogenic and addictive qualities of this drug. Pedestrian Random Breath Testing provides this motivation. A motivation based on a Pedestrian 08 Limit.

Local Australian Media ought not to get as confused as their colleague Derryn Hinch.

There’s no doubt Derryn, the British Liver Trust reports alcohol is responsible for 80% of deaths from liver disease.

Derryn, a good bloke who has gone to jail in defense of his beliefs – but who is punching well above his weight, pulling a fantastic partner – doesn’t seem to accept the link between heavy binge drinking and alcohol induced liver disease and mortality.

Read this and learn to accept it Derryn! And discover other heinous results of unfettered access to alcohol including the cancers and Fetal Alcohol Spectrum Disorder (FASD).

Derryn will go to jail to protect children. Derryn can protect vastly more children from the gene damaging effects of FASD on children via doing everything he can to publicise the cause and effects of FASD.

1 in every 100 Derryn…

1 in Four in  at least one aboriginal tribe in North America.

For a comprehensive examination of FASD check this link:

Mayor Gives Up!


The Mayor  of Melbourne has given up! See this article here, by Farrah Tomazin, of the Melbourne Age, where he is quoted thus:

[Mr Doyle] questioned whether there was anything more authorities could do to fix what was ultimately a cultural problem.
”We can’t arrest our way out of this,” he said.
”It is cultural, and therefore it’s going to take a lot of time to try to fix this.”

Lord Mayor, Pedestrian 08 is all about effecting cultural change!
Melbourne’s Herald Sun reckons the increase in street violence amounts to:

AT least three extra assaults a week happened in Melbourne’s CBD last year compared with 2009.

Queensland’s Courier Mail (24 Feb) by Xavier La Canna, describes Melbourne’s dilemma thus:
Police can’t stem Melbourne violence

THE number of assaults in Melbourne has risen for the seventh straight year despite a police crackdown on violence in the city.

So after all the funny camera cars, press conferences, photo opportunities, blah blah, 3 more fellow citizens are being assaulted every week.
The Mayor’s efforts will not stop the once per month, alcohol related, one punch homicides.
The Mayor’s ongoing failure to give loud and active support any of the known EFFECTIVE counter measures listed elsewhere on this site is disappointing.
Almost all Melbournians are paying the price for our political leaders constantly running spin over substance with some 85% of Victorians scared of the city after hours.
Others have paid a heavier price via deaths, injuries, illnesses and traumas associated with Big Liquor’s Binge Drinking violence.

Binge Drinking Primary School Students


Under the headline ‘Girls worse than boys for underage boozing’ a report in the Daily Gazette sums up the tragic situation in the UK where:

Shocking evidence from charity Alcohol Concern shows nearly a third more girls than boys have been admitted to hospital from Accident and Emergency wards after excessive drinking.

So normalised is underage drinking in the UK, that the focus of Alcohol Concern is to reduce the amount underage drinkers actually drink, not to actually stop them from drinking:

As long as alcohol remains as heavily promoted as it currently is, young drinkers will continue to consume far more than they might otherwise, leading to inevitable health harms, wasting ambulance and police time.

Every possible effort must be made to eliminate any underage drinking.
A program of random on street breath testing associated with Pedestrian 08 would help identify children risking permanent damage and addiction via alcohol consumption and offer authorities an intervention opportunity prior to these often abused and neglected children needing attention in Accident and Emergency Departments.

Don Shenker’s reference to Alcohol Marketing shows again what evil consequences Big Liquor advertising, Sport Sponsorship and Facebook/Social Media marketing, has on Big Liquor’s primary school age drinking market.

Daily Gazette Banner

Daily Gazette

Millions and millions of Australians are his target


Almost choked on my flat white when I read this blurt in todays Age:

”I’ve got to sell over a billion beers next year, I can’t do that just through social media. It’s got to be highly engaging and participatory, but I’ve also got to reach millions and millions of Australians.”


“TV is not as effective as it used to be, less people are watching it, there are more channels. But, sadly, in my opinion 10,000 Facebook friends can’t be the answer to selling over a billion beers.”

One can only guess at the number of cancers caused by the success of such an ambition…
Or the number of women and children bashed, abused, killed and injured.
The number of one punch homicides, the cases of illnesses and addictions caused.
Probably not on this bozo’s radar…
Let’s hope this guy hasnt got the IQ to succeed.
Let’s hope his efforts leave as many children as unaffected as possible.
How many would be sucked in by his company’s Facebook and social media campaigns?
How many by sporting sponsorships, TV ads during various grand finals, ads everywhere else?
You can read the full article here: Irresistible lure of driving us to drink – great work Clare.
And you can see a kind of Drinkwise like site here at his boss’s head office somewhere in Europe – DRINKIQ – not sure where it is based, taxation being such a complex issue…
And here is an analysis of the lengths Big Liquor will go to, to get the kids involved as young as possible.
Have a look at the thinking behind these campaigns. The researchers here had to resort to diagramming the relationships between all elements.
That’s behaviour changing plotting on a large, large scale. All bases are covered – there is no possible escape from their influence.
I’m sure any and every boy or girl drinking toxic, addictive and carcinogenic alcohol, was not the intent of the Facebook and Social Media campaigns alluded to above.
Nor would such an unfortunate eventuality be anywhere on the Federal Health Minister’s mind, memory or conscious.
They have the power to immediately stop this sort of ambition coming to pass.
One can only question why a funded political party would blanch for more than a nano second to put a stop to this murderous nonsense…
What’s wrong with these people?
Banning alcohol promotion isnt prohibition – its’ common sense.
Alcohol advertising doesnt make for Responsible Drinking.


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