15/10/2010
Almost choked on my flat white when I read this blurt in todays Age:
”I’ve got to sell over a billion beers next year, I can’t do that just through social media. It’s got to be highly engaging and participatory, but I’ve also got to reach millions and millions of Australians.”
And:
“TV is not as effective as it used to be, less people are watching it, there are more channels. But, sadly, in my opinion 10,000 Facebook friends can’t be the answer to selling over a billion beers.”
One can only guess at the number of cancers caused by the success of such an ambition…
Or the number of women and children bashed, abused, killed and injured.
The number of one punch homicides, the cases of illnesses and addictions caused.
Probably not on this bozo’s radar…
Let’s hope this guy hasnt got the IQ to succeed.
Let’s hope his efforts leave as many children as unaffected as possible.
How many would be sucked in by his company’s Facebook and social media campaigns?
How many by sporting sponsorships, TV ads during various grand finals, ads everywhere else?
You can read the full article here: Irresistible lure of driving us to drink – great work Clare.
And you can see a kind of Drinkwise like site here at his boss’s head office somewhere in Europe – DRINKIQ – not sure where it is based, taxation being such a complex issue…
And here is an analysis of the lengths Big Liquor will go to, to get the kids involved as young as possible.
Have a look at the thinking behind these campaigns. The researchers here had to resort to diagramming the relationships between all elements.
That’s behaviour changing plotting on a large, large scale. All bases are covered – there is no possible escape from their influence.
I’m sure any and every boy or girl drinking toxic, addictive and carcinogenic alcohol, was not the intent of the Facebook and Social Media campaigns alluded to above.
Nor would such an unfortunate eventuality be anywhere on the Federal Health Minister’s mind, memory or conscious.
They have the power to immediately stop this sort of ambition coming to pass.
One can only question why a funded political party would blanch for more than a nano second to put a stop to this murderous nonsense…
What’s wrong with these people?
Banning alcohol promotion isnt prohibition – its’ common sense.
Alcohol advertising doesnt make for Responsible Drinking.
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alcohol, Alcohol fuelled violence, alcohol related violence, alcopops, Binge drinking, drinkiq, Drinkwise, Uncategorized | Tagged: advertising, alcohol, Alcohol fuelled violence, alcohol related violence, Binge drinking, Clare Kermond, marketing, The Age |
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Posted by pedestrian08
14/10/2010
See this article here:


Comments like this should ring alarm bells amongst us all:
School Resource Officer Deputy Doug Hale said underage drinking is a growing problem, and he hopes parents and adults are getting the message that they will be held liable for providing or purchasing alcohol for minors.
For Australians, one could ask how many adults have served any time in jail for “four counts for contributing to the delinquency of a child”, which, when you think about it, is a fairly accurate statement of what it means to provide quantities of alcohol to underage drinkers…
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alcohol, alcopops, Binge drinking, Uncategorized | Tagged: alcohol, delinquency, Middletown Journal, underage drinking |
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Posted by pedestrian08
10/10/2010
An excellent article by USA TODAY, given here.
Big Liquor’s targetting of young people has been successful. U.S. Centers for Disease Control and Prevention (CDC) shows a Big Liquor bullseye in the making with:
Ninety percent of the alcohol consumed by high school students is consumed in the course of binge drinking, and more than half of the alcohol consumed by adults is consumed in the course of binge drinking
And:
two-thirds of high school kids binge drink
The article points to the impact of what Big Liquor supporters would consider ‘harmless fun’:
damage from regular binge drinking may far outlast a hangover the next morning. An earlier study found that in MRI scans, the brains of teens who drank heavily showed damaged nerve tissue compared to those who did not
Then of course, we have:
- More than 79,000 deaths each year in the United States result from drinking too much, with about half of these attributable to binge drinking
- car accidents
- violence
- HIV transmission
- sexually transmitted diseases
- unplanned pregnancy
- liver disease
- cancers
- heart disease
- stroke
- birth defects
- mental retardation (in newborns)
- other birth defects
The article fails to acknowledge the efforts Big Liquor makes to ensure it’s marketing success and cultural dominance.
This was pointed out to them in the contributions made to USA Today website.
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alcopops, Binge drinking, drink-walking, Uncategorized | Tagged: Big Liquor, Binge drinking, CDC, CENTERS FOR DISEASE CONTROL AND PREVENTION, USA TODAY |
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Posted by pedestrian08
04/10/2009
It’s good to see Australian Government Health Minister coming through with a Task Force, their Report, and a New Body dedicated to overseeing our alcohol, obesity and tobacco epidemics. Or is it?
Australia’s tragic history with a uniform progressive ‘liberalisation’ of alcohol laws include the implementation of spin based, deliberately ineffective ‘programs’ that have no proclaimed metrics for success; don’t take on responsibility for alcohol related violence; nor binge drinking; nor pedestrian deaths and injuries.
‘We need the community to make this work’ is the typical, buck passing refrain.
You will never hear ‘We WILL reduce the number of alcohol related ambulance call outs from [Victoria's 5000 per annum], by half, in our first year.’
You will never hear ‘We WILL halve the number of 11 year olds taking up alcohol at such a dangerous and inappropriate age.’
The problem has been the power Big Liquor has over our Governments, State and Federal, and our media.
Governments and media have continuously fallen into the trap of joint ‘industry-government’ and ‘industry-media’ partnerships. Read the rest of this entry »
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Alcohol fuelled violence, alcohol related violence, alcopops, Binge drinking, pedestrian 08 law, pedestrian-08-limit, The-Pedestrian-08-Campaign, Uncategorized | Tagged: alcopops, Binge drinking, ineffective-measures, Nicola-Roxon, pedestrian 08 law, pedestrian-08-campaign |
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Posted by pedestrian08
03/10/2009
By now, most readers of this blog would realise the connection between alcohol related violence and binge drinking. Whatever selections of government policies and media and community attitudes increase the frequency of binge drinking has to increase the rate of alcohol related violence…
This is a given fact of life.
Increase the total tonnage of alcohol sold, then you get the increase in violence, illness and deaths.

The British Medical Association(BMA) has published ‘Under the influence. The damaging effect of alcohol marketing on young people, September 2009′. Click for it here… Goes to the causes of this problem. It is easy to read but depressing to digest.
Read the rest of this entry »
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Alcohol fuelled violence, alcohol related violence, alcopops, Binge drinking, pedestrian 08 law |
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Posted by pedestrian08
13/08/2009
An interesting article appeared today in Melbourne’s Herald Sun.
Binge drinking starts at home which limply centres on a paper given by Professor John Toumbourou, an expert in adolescent psychology at Deakin University. I say limply, in the absence of a better word to describe the diversion the article took, going off into the private life of Australian politician Tony Abbott and his family. See what you think.
Accident and Emergency departments in the UK are seeing a huge growth in children as young as eight turning up for alcohol related reasons. The chronic nature of the UK’s problems with youth and alcohol is only marginally ahead of Australia’s devolving position, and we are catching up. Professor Toumbourou’s citing of 20% of 12 year olds potentially damaging their brain development and health by being sold alcohol is a clear indicator of this.
Tony Abbott should not be put in a position where he has to ‘sell’ the commonsense that his kids should delay any desire for alcohol until the age of 18. And Tony is misguided framing the question as a moral one. It is simply a matter of commonsense based on science that has found that your brain and health can be damaged if you start drinking too early.
If Tony has failed by his example and his best efforts to get this across to his kids then he needs our support via the innovation and implementation of commonsense based laws plus their regular enforcement. Anyone under 18 needs to be subjected to fines and worse for consuming any alcohol or drugs. Once the teenager reaches 18, then his or her pedestrian limit should be 08. This too is based on science and is a commonsense measure.
Every teenager, like every adult walking the streets, should be subjected to random breath and drug testing. If you are a teenager, and you get caught, and go home with a $250+ fine, plus a delay on getting your car licence for a year, then your behaviour will change. The word will spread and the behaviour of a lot of your peers will change.
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alcopops, Binge drinking, Uncategorized | Tagged: alcopops, ambulance-callouts, Binge drinking, John Toumbourou, teenagers-alcohol, youth and alcohol |
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Posted by pedestrian08
28/07/2009
Many people see the UK’s alcohol problems as running a few years ahead of Australia.
The TimesOnline report a couple of stories that are sure to warm the hearts of alcopops manufacturers.
In their heart of hearts, ‘it’s better to get them young’.
From the Times Online read this link:
Children as young as eight are being brought into hospitals unconscious after getting drunk on cheap cider, spirits and alcopops such is the ease of access to cut-price alcohol, according to doctors.
The problems of binge-drinking are now so serious that small hospitals that used to treat one intoxicated child a month are now receiving several under-age drinkers every Friday and Saturday night, the British Medical Association’s annual conference was told.
This is Australia’s future.
Like we find in Australia, doctors find that their governments are not interested in effective measures. Only ineffective-measures and programs are funded and supported.
Since 2002 there have been 1,426 admissions for children under 12 due to alcohol.
Last year, 4,441 children aged between 12 to 15 had to be admitted to Accident and Emergency – a 12 percent increase. 7,766 children aged between 16 and 17-year olds were also admitted – a massive 66 per cent increase on 2002 figures.
I’m sure shareholders in Alcopops manufacturers would be rubbing their hands in glee!
Do any of them contribute to the UK’s political parties?
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alcopops, Binge drinking, Uncategorized | Tagged: alcopops, Binge drinking, ineffective-measures, inpatient-visits |
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Posted by pedestrian08